The opening weekend box office for Marvel’s The Avengers (yes, Marvel is a part of the title both for branding purposes and to differentiate it from poorly received The Avengers film of 1998, which was based on a popular British television series – which ultimately leads to the current film’s being titled Avengers Assemble in Europe…) pretty much means that a review is of absolutely no value to anyone. Everyone who wanted to see the film has already seen or plans to see it soon, and everyone who did not want to see the film really did not care. A review about the film is not beneficial because everyone’s mind was made up well in advance of the film’s actual release. Plus the film has so little in substance going for it aside from the action that there really isn’t much to mention.
Which is great because the circumstances of the film’s immediate success is incredibly interesting to me. None of the films in the Marvel Cinematic Universe come close to the gross profit of The Avengers‘ opening weekend in their opening weekends. Truth be told, aside from the spike in the almost miserable Iron Man 2‘s profits due to the popularity and accessibility of the first, each Marvel movie has done worse than the one preceding it. So it is clear that The Avengers is an amazing gestault film that truly is greater than all of the films before it. Read the rest of this entry