Category Archives: commercials
This is the kind of advertising I can get behind. Really clever.
GameStop’s business practices generally cannot be defended. Accounts of employee mistreatment are reported on the web almost weekly, and video game companies loathe the fact that used games net absolutely no profit for them. Up until now, their television commercials have been pretty boring, as well. Like I said, up until now…
The commercial may not say anything about their business, but it does effectively promote the idea of three and an association with two. (The symbolism is easy to follow, but I will explain it anyway: The three games deal stands out because the three arms were unexpected, and we remember the idea that it is for the price of two games because we only expected two arms.) Very clever, quite hilarious, and the shock value makes it memorable. What also made it work for me, and I may very well be alone in this, is that I expected the dad to give the kid a game and walk away with two for himself but got this commercial instead.
Have you seen the latest Macy’s commercial?
It is absolutely touching. Sweet imagery married to a lovely song about remembering the past year. How could they go wrong? Read the rest of this entry
As if the grindhouse-style ads with The Sarah Connor Chronicles weren’t enough to turn away potential viewers, the little pop-up ads shown during Prison Break present Dollhouse as something other than what the actual viewers see. Showing Eliza Dushku in a state of undress is supposed to be really sexy, but is that what the show is? The ads, in my opinion, make the series look potentially very smutty to its potential audience. The actual audience who would embrace the complex show would probably be turned away by such a juvenile attempt at catering to the simplest of demographics. And the audience to whom this would appeal wouldn’t last 30 minutes into an episode.
Many of the promos were like this from the start, but I ignored them because they were just establishing a fanbase. I hadn’t noticed pop-up ads before because, well, I never watched that Terminator show. It would be news to me if the ads were there. If Fox wanted to turn the Prison Break demographic onto Dollhouse, they’d be better off appealing to their more sensible nature. At least in the beginning, Prison Break was an intelligent and complex show that required regular viewing to follow the nuances of Michael’s plan. It is not far fetched to believe that viewers with that kind of dedication would be intrigued by the kind of plot contained within Dollhouse.
Of course, as history shows, Fox does know best. Right?