Monthly Archives: November 2010

GameStop hilariously and cleverly promotes 3-for-2

GameStop’s business practices generally cannot be defended. Accounts of employee mistreatment are reported on the web almost weekly, and video game companies loathe the fact that used games net absolutely no profit for them. Up until now, their television commercials have been pretty boring, as well. Like I said, up until now…

The commercial may not say anything about their business, but it does effectively promote the idea of three and an association with two. (The symbolism is easy to follow, but I will explain it anyway: The three games deal stands out because the three arms were unexpected, and we remember the idea that it is for the price of two games because we only expected two arms.) Very clever, quite hilarious, and the shock value makes it memorable. What also made it work for me, and I may very well be alone in this, is that I expected the dad to give the kid a game and walk away with two for himself but got this commercial instead.

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Buffy the Vampire Slayer and Fan Narcissism

Warner Bros. has officially pulled the trigger on a Buffy the Vampire Slayer reboot, and the Buffy fandom has already cried foul because Joss Whedon is not involved. He really does not even need to be. He had seven years on the series, five for Angel (which only gave him one additional year), and an incredibly interesting comic book series that looks like it will continue for some time. Whedon’s work still exists, and a reboot cannot discredit that.

I have definitely cried foul over reboots. The Transformers movies bother me, but not because they are reboots. They were just bad movies. Star Trek definitely bothered me, but I am over it. At the same time, Battlestar Galactica was a both a reboot and an amazing series. Even The Prisoner reboot had its positives. Objectively, reboots do no damage to the original properties. In fact, they draw more attention to the overall franchise and work as nice entry points for new fans. So what is the problem? Read the rest of this entry

Macy’s Ad Dissonance -or- How Rent Sold Out

Have you seen the latest Macy’s commercial?

It is absolutely touching. Sweet imagery married to a lovely song about remembering the past year. How could they go wrong? Read the rest of this entry

Problem Solving in Video Games

One item I have frequently commented on but never fully explained over the course of this now two year old blog is how I am able to view video games as a problem solving trainers/simulators. It is admittedly a broad concept because the idea is that the mind is being trained to try different concepts in abstract worlds. There is no actual 1:1 real-world application for the problems solved in video games (for the most part), but my hope is that people are accidentally training their minds to perceive things differently. In essence, video games have the potential of expanding and redefining our approaches to concepts and problems in reality. Read the rest of this entry