io9: How the Nielsen TV ratings work — and what could replace them

How the Nielsen TV ratings work — and what could replace them.

Great article on how the Nielsen ratings work (duh, you can read) and why you probably do not have a box yourself. The determinants are your being representative of a broader population as determined by a set of “normal behaviors”. Obviously irksome to me. I never liked the idea of “normal” people deciding anything for me.

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About Gospel X

Media commentator who tries not to waste time - and often fails

Posted on September 18, 2010, in technology, television and tagged , . Bookmark the permalink. Leave a comment.

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