Game industry slump due to product, not economy

Nintendo CEO Iwata says:

My belief is we should not blame the bad economy for the cause of slow sales of video games. The slow sales must be due to the lack of great software that everyone wants to buy. We have not shown off the great attractions of whatever we are selling.

He is absolutely right. Sad as it sounds, lack of money does not discourage people from indulging. The film industry is doing exceptionally well today, mirroring the film industry during the Great Depression. Heck, I often overhear people discussing how they manage to barely make ends meet but picked up an amazing new and overpriced car. If the product is attractive enough, people will spend the money whether they have it or not.

The guy knows a thing or two about the market...


About Gospel X

I am a major mediaphile as well as a social researcher. My ultimate belief is that the media can be used to teach children prosocial behaviors and teach adults how to access paradigms. And I think that Mega Man is an amazing example of proteanism. Add me on Google :

Posted on June 25, 2010, in business, culture, video games. Bookmark the permalink. Leave a comment.

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