Doug Lombardi, in a poorly edited article on 1up, implies that used game sales and the lack of numbers supplied by stores like GameStop is similar to piracy because the game is getting out there without any capitol returning to the game’s manufacturer. The best way to counter this is to make quality games. People will buy quality games in effort to support the people who make those games possible. Makes sense to me, since I say it all the time. I’ve known a number of video game pirates over the years, and each one has a damned large collection of legal games because they know what they like. People who are passionate about their habits respond appropriately to the value presented to them. The best thing a game company can do to improve its sales is to imbue it with as much quality as possible.