Dollhouse advertised as smut

As if the grindhouse-style ads with The Sarah Connor Chronicles weren’t enough to turn away potential viewers, the little pop-up ads shown during Prison Break present Dollhouse as something other than what the actual viewers see.  Showing Eliza Dushku in a state of undress is supposed to be really sexy, but is that what the show is?  The ads, in my opinion, make the series look potentially very smutty to its potential audience.  The actual audience who would embrace the complex show would probably be turned away by such a juvenile attempt at catering to the simplest of demographics.  And the audience to whom this would appeal wouldn’t last 30 minutes into an episode.

If Eliza Duckshoot's conservative Mormon grandmother saw this ad, I bet she would have a heart attack.  Guess who isn't having a Temple wedding?

Many of the promos were like this from the start, but I ignored them because they were just establishing a fanbase.  I hadn’t noticed pop-up ads before because, well, I never watched that Terminator show.  It would be news to me if the ads were there.  If Fox wanted to turn the Prison Break demographic onto Dollhouse, they’d be better off appealing to their more sensible nature.  At least in the beginning, Prison Break was an intelligent and complex show that required regular viewing to follow the nuances of Michael’s plan.  It is not far fetched to believe that viewers with that kind of dedication would be intrigued by the kind of plot contained within Dollhouse.

Of course, as history shows, Fox does know best.  Right?

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About Gospel X

I am a major mediaphile as well as a social researcher. My ultimate belief is that the media can be used to teach children prosocial behaviors and teach adults how to access paradigms. And I think that Mega Man is an amazing example of proteanism. Add me on Google : https://plus.google.com/u/0/113795848855477334599

Posted on April 27, 2009, in commercials, Dollhouse, television. Bookmark the permalink. Leave a comment.

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